小引擎：在线支付方式对B2C网络销售的拉动
如果最近关注过Overstock.com，会发现其首页有个特点：把PayPal标识放的很大，—-那一定是它从PayPal身上获得巨大甜头之后的一个动作。这家1999年成立于的B2C网络零售商在2002年纳斯达克上市，Alexa排名大概在500多位。
网络零售商和在线支付服务商被捆绑的比以前更加紧密。根据comScore数据显示，PayPal给Overstock.com一揽子促销计划中，包括超过100美元的订单返15%现金，结果是，Overstock.com上所提供的众多支付方式中，PayPal使用数量大幅上升。
PayPal为众多网络零售商带来销售额的拉动，尤其是在圣诞节这个销售旺季。Dell.com曾在2008年第四季度，把PayPal放在支付页面最顶端，让顾客最容易发现并使用。美国之鹰AE.com也把PayPal的使用率从过去的3%提升到8%。
我们可以归纳一下各网络零售商使用PayPal促销的方法：
这或许是外贸B2C在促销方面可以借鉴的一个案例。对于国内众多新兴B2C网络零售商来说，如何与雨后春笋般冒起的在线支付商合作，共同做大盘子，或许也是个思路。
ICP09022520
翻墙了才看到图, 呵呵
这些公司与paypal的具体合作内容没有看到，仅从上述内容看，好像都是通过商家返现、折扣等方式进行的，有个疑问，这些费用是谁出的？如果都是商家承担，那paypal的作用在其中体现在哪里呐，广告渠道？如果通过其他广告资源去做这些返现、折扣等推广，效果不见得就比这个差。
其实B2C网商与支付公司（包括银行）的合作，是很值得深挖，做好了，一定是投入产出比最高的销售渠道，而且能做到B2C、支付公司的双赢。
Whats a question with no answer called?
哈我最近也有在关注这家公司,它的网站让我过目难忘成为我每天必浏览的网页，我的感受是：浏览像overstock.com这样的网页是一种享受，尤其是其中各个板块的比如idea for him ,give her a gift.非常人性化，而且值得一提的是，设计非常优美，把一种深层次的东西融入其中，用广告人的一句话来说，即是他已经不单纯是一个销售型的B2C商店了，而是一个精美的橱窗，过往的游客每经过他时都会流连忘返，而且这种感觉的东西是无法复制的。研究电子商务网站不下几千种了，这个网站是历史上给我印象最为深刻的。
呵 上周，偶然发现他们有live talk 服务，于是乎灵机一动有一个新的idea，我们是做音频视频类软件产品的（www.removing-drm.com），有专利品牌wondershare,而且wondershare品牌在美国也小有名气了，只是份额还是不够大，所以我想与overstock谈合作，当我看了overstock的创始历程时更加坚定了我的想法，即我们作为供应商在他们站点销售我们的软件或者把我们的产品完全作为赠品在他们网站捆绑销售，他们无须另外支付成本他们的客户既可获得免费的软件产品。想了马上行动，于是就与客户jade进行了沟通，如下为沟通的简单内容截屏，对方表示3天内回复我们。不知是我的沟通有所问题还是其他什么问题，时至今日，我还没有得到任何的回复。也许我太异想天开了吧又或者我的表辞呈意不够丰富亦或者真正能做决策的overstock负责人日理万机无法看到我的邮件吧
Welcome to Overstock.com Customer Service, you are now chatting with Jada.
Jada: Thanks for visiting Overstock.com, this is Jada, how can I help you?
you: oh,sorry ,just now my computer met someproblem
you: are you still jade
you: this is amy
you: amyzhao just talked with you
Jada: Hi Amy.
Jada: I’ll be happy to help you with your concern.
you: I ;am reviewing your company introduction
you: so great
Jada: Thank you.
you: and i like your website .because i often go shopping at taobao.com .very famous in chinese
you: umm.what about your opinion about my suggestion
you: i think there will be promotion for 2009.12.25-27 christmas .so as our company .
you: ?
Jada: We do have promotion from time to time on our site.
you: yes
Jada: Can I please know your exact concern?
you: As you known,there are many people who met problem about converting music format to another format so they choose to post the question at yahoo answer and the other forums.and then many replies but at last ,the customer don’t know which one is better and whether it’s free or not.
you: ok
you: let me expain exactly
Jada: Sure.
you: and our wondershare media converter can solve this problem .
you: many customer bought one mp4 players and then found some problem about conversion
you: so they have to pay money to buy another conversion software
you: our company Wondershare software Co.ltd,a leading developer &publisher of digital video editing and multi-media software ,with about 300 various software titles in 5 languages
you: and we found in 2006 .most customer are from USA.you could search “wondershare” on google
you: now do you understand
Jada: Yes, I did.
you: we want to establish cooperation with you .we provide the paid version of wondershare software to your customer when your customer buy one product from your site.
you: in fact ,this fact in china ,very popular.
Jada: I understand that you want to sell the conversion software on our site?
you: and you don’t need to pay any money to us
you: not sell
you: as a giveaway to your customer
you: umm.let me think one example
you: for example ,when you go to two website : they all sell mp4 or music or movie
you: but one of them provide one free converter software ,so which do you choose
Jada: Alright, I understand. However, this is something that I would not be able to decide on at the moment.
you: for your site,no need to pay more money ,only add our software in your ad.
Jada: I would have to forward this to a Specialized Representative who has more clarity on the subject.
you: for customer
you: yes,i understand
you: do you know who is in charge of this
Jada: I am forwarding this to the Specialized Representative. While we do not have anyone in charge for this specifically, you will hear from us pretty soon.
Jada: Can I have your email address with the full name and your contact phone number?
you: no problem
you: my email address is
you: amyzhao101@gmail.com zhaoqing@wondershare.cn my contact number is 13728686150 my full name is qing zhao .
Jada: Thank you.
Jada: I am happy to help, if you have any further questions for me?
you: and our link is http://www.flash-on-tv.com and http://www.removing-drm.com
you: umm,that is ok
you:
you: no any other question ,thankyou very m
you: so when i will get reply
Jada: You’ll be contacted with a response within the next 1-2 business days a email or phone.